The re-release I remember was 'Tholiprema' - Dil Raju

The re-release trend is gaining momentum in Tollywood. With past big hit movies making noise in theaters again, producers are taking advantage of this opportunity.Venkatesh-Mahesh Babu's multi-starrer 'Seethamma Vaakitlo Sirimalle Chettu', which was released for Sankranti in 2013, will be re-released on March 7.

On this occasion, the producer of this film Dil Raju shared his experience about the re-release concept. He said that the re-release that I remember is Pawan Kalyan's 'Tholiprema'. At that time we had five years of rights. If another film loses, we used to re-release 'Tholiprema'.In the fourth re-release, a share of ₹12 lakh was received.