'Sitare Zameen Par' to be released on 'Aamir Khan Talkies'

After a series of flops, Bollywood star Aamir Khan made a strong comeback with the feel-good sports comedy-drama ‘Sitare Zameen Par’. The film, directed by RS Prasanna, has collected Rs. 160 crore nett in India. This seemed impossible before its release. Globally, the movie has collected around Rs. 260 crore gross. Despite the decline in the popularity of feel-good films in the post-pandemic, the film starring Aamir Khan has impressed beyond expectations.

In a recent press conference held in Mumbai, Aamir clarified that ‘Sitare Zameen Par’ will not be released on any OTT platform, but instead will be available only on Aamir’s YouTube channel ‘Aamir Khan Talkies’ from August 1. However, to watch the film. You have to pay Rs. 100. The theatrical window is six weeks. The film will also be available in countries like the US, Canada, UK, Australia, Germany, Singapore and Spain. The price has been decided according to the markets there.

Aamir strongly believes that by releasing the film at an affordable price on YouTube, he will reach out to a larger audience. This is a truly bold and unusual decision from Aamir, who is known as Mr. Perfectionist. It remains to be seen how the audience responds to the pay-per-view approach. ‘Sitare Zameen Par’ is a spiritual sequel to Aamir Khan’s memorable film ‘Taare Zameen Par’. Genelia Deshmukh plays the heroine in this film.