A brilliant promotional strategy for 'War 2'!

Yash Raj Films is gearing up for the release of the most awaited spy thriller ‘War 2’. The film will hit the big screen in six weeks. The film has created huge hype with the first screen combination of Bollywood’s dynamic hero Hrithik Roshan and Tollywood’s young tiger NTR. Interestingly, in this context, the two stars will not be seen together in the promotion campaign. Instead, they will be promoting the film separately. This is part of Yash Raj Films’ promotional strategy.

According to the latest information, YRF has planned to keep Hrithik and NTR’s on-screen action ‘Dhee’ a surprise. “The two of them will not be seen together in a single event, video or public appearance until the film releases,” said a trade insider. The makers hope that this approach will further heighten the excitement of their epic face-off. Their interaction will be seen by the audience in theaters for the first time. That too with a huge impact.

‘War 2’ continues the story of the 2019 blockbuster War. Part of the YRF Spy Universe.. which also includes the films Tiger and Pathan. YRF is known for its unconventional marketing strategies. None of the lead actors of the film ‘Pathan’ gave media interviews before its release, yet the film broke box office records.

Directed by Ayan Mukerji, ‘War 2’ starring Hrithik, Jr. NTR and Kiara Advani is set to release on August 14, ahead of Independence Day. The film will also be available in IMAX. This will make the cinematic experience even richer. With YRF's track record and this interesting promotional strategy, the hype for the movie 'War 2' is sure to increase further in the coming weeks.