Katrina Kaif as brand ambassador for Maldives

Bollywood star Katrina Kaif has been selected by the Maldives as its global brand ambassador. This was revealed in an official statement by the Maldives Marketing and Public Relations Corporation on Tuesday. During the recent launch of the ‘Visit Maldives’ campaign to further boost the tourism sector, the company revealed that Katrina Kaif has been selected for this key role. The aim of this summer sale campaign is to attract tourists from all over the world.

Katrina said that she is super excited about this opportunity. “I am proud to represent the natural beauty of the Maldives. The blue seas here, the green islands, the peaceful vibe... all this will give a wonderful experience to the tourists. I will contribute my part to bring the Maldives closer to the world. This brand ambassador role is very special to me,” Katrina shared her happiness.

It is well known that the Maldives' tourism sector was seriously affected by the diplomatic spat with India in 2023. India, which was the top tourist source for the Maldives until then, dropped to sixth place by 2024. Against this backdrop, the Maldives has gone into full active mode to attract Indian tourists back. It is reported that Bollywood star Katrina Kaif has been chosen as the ambassador as part of this strategy. Meanwhile, Indian Prime Minister Narendra Modi is scheduled to visit the Maldives next month, which is likely to further strengthen relations between the two countries.